Aly Yale | July 04, 2019

What Is Growth Marketing?

A great ad might get you noticed, but once that campaign is over and done with, what do you have to show for it? One or two sales? A few more likes on your Facebook page?

This is where traditional marketing fails in today’s fast-paced world.

It’s too one-off, too siloed off, and too laser-focused on specific parts of the funnel to really grasp the bigger picture.

Enter growth marketing: A new sector of marketing that focuses on fast, snowball-effect growth. It doesn’t just increase awareness and reach for a business, but also engagement, retention and overall brand loyalty for the long haul.

It’s a more holistic approach to marketing, that leverages data, storytelling, and good old creativity to optimize every inch of your outreach from top to bottom. Sound intriguing? Here’s what you need to know about growth marketing.

It’s agile.

Growth marketing is designed with speed and flexibility in mind. We know today’s consumers move at break-neck speeds, and our marketing efforts need to keep up. This means quick, on-the-fly optimizations and acting on our feet is a big part of our approach. 

It’s data-driven.

Data is at the heart of growth marketing. We don’t make decisions based on feelings or hunches. Instead, we ground them in what we know, see, and can prove from past efforts and iterations. We use data to drive change and move the needle toward more success, more sales, and more profits.

It builds on itself.

Growth marketing is meant to build on itself, strengthening with every strategy. That viral video won’t fade into oblivion with this tactic, but instead be used to spawn new content and new outreach efforts that tap into those viewers, connect with their values, and convert them on future promotions. 

It’s comprehensive.

Gone are the days of focusing solely on awareness and acquisition. Growth marketing recognizes that true success and profitability derives from success at all stages of the buyer’s journey. As a result, growth marketing offers a comprehensive approach to promoting your business. It’s not just about shouting your sales pitch from the rooftops but instead connecting with your customers, maximizing their satisfaction and spend, and leveraging your brand promoters and top content for further growth.

It tells a story.

Storytelling is at the heart of any successful marketing campaign, no matter what you’re promoting or what medium you’re using. It’s how you connect with customers, how you prove your value, and how you close the deal. Though growth marketing may be data-based at its foundation, storytelling is one of the top tools in our arsenal, allowing us to humanize brands and create long-term relationships with their customers.

The Bottom Line

Want flash-in-the-pan, short-lived success? Stick to traditional marketing. If you’re looking for solidified staying power, growth marketing is your answer. Contact Tobe today to learn more about what growth marketing can do for your brand.

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